Co-Founder, Conscious Capitalism
Author | Professor
Conscious Capitalism: Liberating the Heroic Spirit of Business
Conscious Capitalism: Becoming a “Firm of Endearment”
Discovering Your Higher Purpose
Cultivating a Conscious Culture
Why How You Lead Trumps Who You Lead
Aligning and Integrating Stakeholders for Optimal Performance
The Healing Organization
Shakti Leadership: Leverage Feminine and Masculine Power for Conscious Capitalism
Marketing as Healing
Conscious Capitalism; Conscious Leadership; Purpose; Multi-Stakeholder; Leadership; Well-Being; Fulfillment; Inspiration
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CONSCIOUS CAPITALISM: LIBERATING THE HEROIC SPIRIT OF BUSINESS
Capitalism has been extraordinarily successful over the past two centuries at raising human living standards, life expectancy and life satisfaction. But the old way is not working any more.
The world has changed so much and people have evolved so rapidly that we need to bring a higher level of consciousness to the world of business. Conscious Capitalism is an emerging paradigm that realigns business to the emerging realities of our world.
Conscious businesses deliver extraordinary financial performance while creating multiple kinds of positive value for all stakeholders: intellectual, physical, ecological, social, cultural, emotional and even spiritual.
CULTIVATING A CONSCIOUS CULTURE
As Peter Drucker said, “Culture eats strategy for lunch.” Learn how you can create, sustain and strengthen a conscious culture that will become a bedrock of strength for your organization.
Above all else, such cultures are built on a foundation of love and accountability, in contrast with traditional cultures that are full of fear and stress. They are also based on high levels of trust, authenticity, transparency, integrity, learning, empowerment and egalitarianism.
MARKETING AS HEALING
The marketing profession has been going through an existential crisis in recent years. Even as spending on marketing has soared, customer loyalty and trust have plummeted. Marketing remains too short-term focused, overly reliant on gimmicks and disconnected from real value creation.
Learn how marketing can move away from hucksterism and embrace healing: enhancing the quality of customers’ lives by uncovering and satisfying deep-seated and real customer needs in a way that creates tangible and sustained value for customers, companies and society.
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CONSCIOUS CAPITALISM: BECOMING A “FIRM OF ENDEARMENT”
Combining Raj’s work in the book Firms of Endearment with his book Conscious Capitalism, this talk is about the journey towards becoming an endearing and enduring organization. Learn how your company can shed the old, narrow, instrumental view of business and implement a more expansive and deeply fulfilling vision of what business can and should be.
EVERYBODY MATTERS: WHY HOW YOU LEAD TRUMPS WHO YOU LEAD
Based on Raj’s book Everybody Matters: The Extraordinary Power of Caring for Your People Like Family (2015.) In this talk, I share the lessons learned throughout the transformation of capital equipment and engineering consulting firm Barry-Wehmiller as well as Chapman’s own personal transformation as a leader. You’ll get an insider’s view of the steps Chapman and his team undertook to create a thriving organization where making people feel valued, cared for, and an integral part of the organization’s shared purpose is the priority. You’ll be inspired and equipped with tangible actions to implement today to build an exceptional organization for tomorrow.
“Everyone wants to do better. Trust them. Leaders are everywhere. Find them.
People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them.”
This talk explores how the definition of leadership is evolving rapidly as we change the way we think about business. Conscious leaders are driven by service to the purpose of the business, and deeply care about the well-being of all the people impacted by the business.
Conscious leaders possess high levels of emotional intelligence and are spiritually evolved. They are strong individuals with a great capacity for love and care. They possess tremendous moral courage and are able to withstand the constant scrutiny and criticism they face from those who view business in a more traditional and narrow manner. Above all, they view themselves as trustees of the business, seeking to nurture it and safeguard it for future generations, and as stewards of all the lives entrusted to them.
ALIGNING AND INTEGRATING STAKEHOLDERS FOR OPTIMUM PERFORMANCE
If you look for trade-offs, you are guaranteed to find them. But if you reject trade-offs and search for synergies, you are very likely to find those as well. Learn how you can break the traditional mindset of viewing stakeholders such as customers, employees, investors, suppliers and communities as competing claimants on a fixed pool of value. Explore how companies can use the aligning power of a compelling purpose to attract the right stakeholders, bring their
interests into harmony and release extraordinary amounts of additional value.
DISCOVERING YOUR HIGHER PURPOSE
The greatest difference between traditional, low-performing, profit-driven businesses and conscious high-performing businesses is the sense of shared purpose that infuses the latter.
Great companies always have great purposes, which are often variations of the Good, the True, the Beautiful and the Heroic. Learn how your company can discover or rediscover its unique higher purpose, and how that purpose can evolve over time.
THE HEALING ORGANIZATION
We live in a world of extraordinary pain and suffering. Public confidence in major corporations is at an all-time low. Why? Too many businesses exploit their people and harm their communities for short-term profit. If we are not consciously part of the healing, we are probably part of the hurting. But it doesn't have to be this way. Business can become the primary agent for healing society. This is not about healing businesses; it is about business as healing. Business can take wounded people, broken communities and damaged ecosystems and make them whole again – and businesses that operate in this way will be more successful and profitable over time. I will share stories of such businesses and extract lessons from them.
SHAKTI LEADERSHIP: LEVERAGE FEMININE AND MASCULINE POWER FOR CONSCIOUS CAPITALISM
Based on Raj’s book Shakti Leadership: Embracing the Feminine and Masculine Future of Business (2016). Our current one-sided notion of a leader's power is a root cause of a host of contemporary problems, including social breakdown, environmental degradation, an epidemic of depression, and corruption in business and government. Whether we are male or female, we have been trained to value leadership qualities that are traditionally thought of as masculine: hierarchical, individualistic, militaristic. Reaching into ancient spiritual and mythical teachings, this talk revives a feminine archetype of leadership: generative, cooperative, creative, empathetic. In the Indian yogic tradition, these qualities are associated with Shakti, the source of creation, sustenance, and transformation that powers the cycle of life. Shakti Leadership seeks to restore a long-lost balance of masculine and feminine energies for men and women alike. All leaders can learn to operate from a consciousness of life-giving creativity and sustainability to achieve self-mastery and be of selfless service. When leaders of both genders embrace this mindset, we can restore sanity, elevate humanity, and heal the planet by evolving consciously together.
A Selection of Books
Written by Raj Sisodia
BIO Raj Sisodia
A founder and leader of the fast growing global Conscious Capitalism movement, Raj Sisodia is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College in Wellesley, MA. He is also Co-Founder and Co-Chairman of Conscious Capitalism Inc. (www.ConsciousCapitalism.org). He was previously Trustee Professor of Marketing, the Founding Director of the Center for Marketing Technology and Chairman of the Marketing Department at Bentley University. Earlier, he was Director of the Executive MBA program and Associate Professor of Marketing at George Mason University, and as Assistant Professor at Boston University. An electrical engineer from BITS, Pilani (India), Raj has an MBA in Marketing from the Jamnalal Bajaj Institute of Management Studies in Mumbai, and a Ph. D. in Marketing & Business Policy from Columbia University, where he was the Booz Allen Hamilton Fellow.
Raj is the co-author (with John Mackey, co-founder and CEO of Whole Foods Market) of Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Publishing, 2013), a New York Times and Wall Street Journal bestseller. He is also co-author of the Wall Street Journal bestseller Everybody Matters (Penguin/Portfolio 2015), named the Best Leadership and Management book of 2015 by 800-CEO-READ and one of 15 best books of 2015 by Forbes. His most recent book is Shakti Leadership: Embracing Feminine and Masculine Power in Business (Berrett-Koehler, 2016). His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose (Wharton School Publishing, 2007; second edition published in 2014) has been translated into six languages and was named one of the best business books of 2007 by several organizations, including Amazon.com. His most recent book is Shakti Leadership: Embracing Feminine and Masculine Power in Business (Berrett-Koehler, 2016). His book The Rule of Three: How Competition Shapes Markets (Free Press, 2002), and has been translated into German, Italian, Polish, Japanese and Chinese. It was the subject of a seven-part television series by CNBC Asia, and was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. Other books include The 4As of Marketing: Creating Value for Customers, Companies and Society (2011) Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets (2006), Does Marketing Need Reform? (2006). Raj’s next books are Conscious Capitalism Field Guide: Tools for Transforming Your Organization (Harvard Business Review Publishing, 2018) and The Healing Organization (Harper Collins Leadership, 2019).
In 2003, Raj was cited as one of “50 Leading Marketing Thinkers” and named to the “Guru Gallery” by the Chartered Institute of Marketing. Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in Teaching Award in 2008. He was named one of “Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011. In 2013 and 2015, Raj was named to the Thinkers 50 list of business and management thinkers from India. Raj has published over one hundred articles in publications such as Harvard Business Review, Journal of Marketing, Journal of Public Policy & Marketing, Journal of Business Strategy, Journal of Business Research, Journal of the Academy of Marketing Science, Marketing Management and California Management Review. His work has been featured in the Wall Street Journal, The New York Times, Fortune, Financial Times, The Washington Post, The Economic Times, and numerous other publications, radio shows and television networks such as CNN, CNBC and Fox. His research has been cited in over one hundred professional books and numerous academic articles. In 2016, Raj was awarded an honorary doctorate by Johnson & Wales University in Providence, RI. Dr. Sisodia was cofounder and Chairman of adAlive, Inc. (a VC-financed company in Waltham, MA) from March 2000 to June 2002. He has consulted with organizations and companies in the information technology, telecommunications, electric utility, real estate, healthcare and financial services industries in the United States, Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Dubai, England France, Germany, Hong Kong, India, the Netherlands, Singapore, South Africa and South Korea. His numerous consulting and executive education clients have included AT&T, Walmart, Kraft, Whole Foods Market, McDonalds, DPDHL, KPMG, Gemalto, LG, POSCO, Nokia, Embraer, Ericsson, Siemens, Sprint, Volvo, Bellcore, Rabobank, IBM, Price Waterhouse, Perot Systems, Ernst & Young, Southern California Edison, Tesoro, Nedbank and Grupo Pão de Açúcar (Brazil).
Raj serves on the Board of Directors of The Container Store and previously served on the board of Mastek Ltd., a provider of enterprise technology solutions for business transformation. A frequent and popular keynote speaker, he has made over 750 presentations at leading universities, major conferences, corporations, non-profits and other organizations around the world.
Conscious Capitalism® is a philosophy based on the belief that a more complex form of capitalism is emerging that holds the potential for enhancing corporate performance while simultaneously continuing to advance the quality of life for billions of people. Conscious Capitalism is not a business strategy or a business model. It is a comprehensive, internally consistent and externally aligned philosophy of doing business. The tenets of Conscious Capitalism are Higher Purpose (beyond profits), Stakeholder Integration, Conscious Leadership and Caring Cultures. Conscious Capitalism has been shown to generate sustained long-term financial out-performance while also creating many others kinds of value for all the stakeholders of the business.
Raj co-founded the Conscious Capitalism movement in 2007 with John Mackey, founder and CEO of Whole Foods Market. This global movement has chapters in nearly 30 US cities and 12 other countries.