SIGNIFICANCE is a purpose-driven agency that develops results-driven solutions, strategies, projects, connections, campaigns, and content to help people and brands amplify their ability to be a force for good and succeed in the modern marketplace. Do well by doing good.
ABOUT THE FOUNDER
I founded Significance, to unleash the potential of people and brands to be a force for good. Consumers, employees, and investor expectations now include delivering authentic opportunities to contribute to a higher purpose. Significance provides the strategic guidance, support, and tools that drive value at the intersection of business return and social impact.
Clarity of purpose. It's been my personal driving force for 2 decades. I still remember the exact moment when it became crystal clear to me that I was put on this earth to use my business acumen, creativity, and enthusiastic personality to innovate for the greater good. That clarity of purpose has greatly influenced my path in life and has served me well.
I found my calling early on and never looked back! I’m an award-winning marketer and cause-marketer that has developed purpose-driven business and marketing solutions for Fortune 500 brands and major causes for over twenty years. I love building programs that light people up while creating multiple value streams.
I’m a born social innovator - never satisfied with the status quo. I see the world’s biggest challenges as opportunities to apply new thinking. I created “Champions of Good,” to give brands a powerful process and platform for empowering their employees and customers to collaborate in bringing their brand purpose to life. I’m a super-connector that loves the process of curating programs that lead to important insights and effective long-term solutions because they are based in collaboration and empathy.
I’m passionate about the power of diversity and inclusion and advocating for marginalized communities. Along with Ugandans Paul Musembwa, and CNN Hero, Derreck Kayongo, I am the Co-Founder of “Our Shared Future 2050.” This purpose-driven economic development solution incorporates block chain fin tech solutions, sustainable innovation, and immersive experiences to build a better tomorrow.