SIGNIFICANCE is a purpose-driven agency that develops results-driven solutions, strategies, projects, connections, campaigns, and content to help people and brands amplify their ability to be a force for good and succeed in the modern marketplace. Do well by doing good.
ABOUT THE FOUNDER
Clarity of purpose. It's been my personal driving force for 2 decades. I still remember the exact moment when it became crystal clear to me that I was put on this earth to use my business acumen, creativity, and enthusiastic personality to innovate for the greater good. That clarity of purpose has greatly influenced my path in life and has served me well.
In the course of my two-decade career in the quickly evolving corporate social responsibility space, I have advised major corporate and nonprofit brands, including creating win-win solutions for Pfizer, IHG, Holiday Inn, Subaru, Jockey Being Family, Arthritis Foundation, World Wildlife Fund, and National Audubon Society. I am a Gold Halo Award-winning cause marketer, AMA Amy Award-winning marketer, corporate social responsibility blogger, app developer, and purpose-driven change-maker.
The mission of the Significance initiative, Champions of Good, is to make it easy for people, brands, and influencers to be a force for good. We do this via our world-class purpose-driven speakers bureau, our portfolio of purpose-driven experiences, and via our purpose-driven activation framework that helps brands engage their employees and consumers in addressing the worlds most pressing problems by bringing purpose to life.
Sustainability and innovation go hand in hand. I love helping clients capitalize on the opportunities made possible by the massive digital transformation revolution. For example, I recently architected a ground-breaking carbon emission reduction program, Carbon Champ, that enables companies to offset IT-related carbon emissions with third party verified IT-related carbon offsets, a rare IT-related boutique carbon credit opportunity. In addition to supporting Sustainable Development Goals 12 and 13, this cutting-edge program generates a new revenue stream, creates IT cost savings, and can help companies avoid internal carbon taxes. Contact Significance to see if this unique offset program might be a fit for your organization.
I’m in GOOD Company…
I am honored and proud to be part of Afdhel Aziz and Bobby Jones' team of Conspiracy of Love "Co-Conspirators", an outstanding group of experts and change-makers who share a dedication to amplifying the power of purpose. I am also a supporter of the 'Good Is the New Cool MOVEMENT' dedicated to serving the creators and innovators using business and culture as forces for good.
I’m an active volunteer helping to build the Conscious Capitalism’s Atlanta Chapter
I’m the Women In Technology (WIT) Forum Volunteer Program Director at serving on the Speakers & Topics Committee and the Digital Content Committee