Author | Good Is the New Cool
Market Like You Give a Damn
Good Is the New Cool: How to Market to Millennials and Gen-Z Consumers
How to Love Your Work in the 21st Century
Good Is the New Cool: The Power of Purpose
Good is the New Cool: GPS to Purpose
Good Is the New Cool: Discovering Purpose
Good Is the New Cool: Designing Purpose
Purpose, Inspiration, Motivation, Marketing, Corporate Social Responsibility, Employee Engagement, Fulfillment
Afdhel Aziz is a dynamic and inspirational speaker and one the world's leading experts on brand purpose, marketing innovation, and how business can be a force for good. He's the co-author of the best-selling book, “Good Is the New Cool: Market Like You Give a Damn” and the Chief Purpose Officer at Conspiracy of Love, a social impact consultancy that advises Fortune 500 companies like Adidas, Sonos, Bacardi, Mars and Coty how to ‘make money and do good by harnessing the power of cool.'
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WHAT PEOPLE SAY
Managing Director, The Gathering
“Afdhel’s session on how brands can be a force for good blew the audience away with its mix of provocative thinking, honesty and humor.”
SVP IEG Sponsorship Conference
“We have had such an overwhelmingly positive response to the insights and information he presented, so all I can say is thank you for making this one of the best-reviewed conferences in our history.”
Columbia Digital Storytelling Lab
“What I love about Afdhel is the way he draws people in. His warmth and enthusiasm are so infectious you just can’t help but be engaged.”
Good Is the New Cool: How to Market To Millennials & Gen-Z
In this inspiring and motivational talk, Afdhel shows how business can be a force for good, by balancing profit with the needs of their consumers and communities. He shares some of the insights from researching purpose-driven brands like Warby Parker, Adidas, The Honest Company and Zappos, who are creating a revolution in business by ‘doing well by doing good’.
Thought-provoking principles from his book ‘Good is the New Cool' like 'Think Citizens Not Consumers’, 'People are the New Media' and ‘Don’t Advertise Solve Problems'' will help businesses future-proof for the Millennial and Gen-Z generations of conscious consumers - and also attract the best employee talent who are drawn to organizations where they can do meaningful work.’ Afdhel has customized this talk to make it relevant for many industries from CPG, Energy and Fashion to Real Estate, Technology and Hospitality, and is happy to create a bespoke version for your needs.
PERFECT FOR INDUSTRY TRADE CONFERENCES, MARKETING AWAY DAYS, FUTURE TRENDS CONFERENCES
HOW TO LOVE YOUR WORK IN THE 21ST CENTURY: HOW TO MOTIVATE MILLENNIAL AND GEN-Z EMPLOYEES
In this talk, Afdhel explores the existential crisis facing humanity in the 21st century: the fact that only 13% of people like what they do for a living. Especially with Millennials and Gen-Z entering the workforce, companies need to find new ways to attract and retain the best talent by showing them how their work ladders up to positive social and environmental impact.
Using powerful stories of everyday people who have found ways to do extraordinary things in their work, and unlock their purpose, he shows how people within corporations can unlock their purpose, using the revolutionary 'GPS to Purpose' model which asks : What are your Gifts? What are your Passions? How can you be of Service to others?
PERFECT FOR COMPANY ANNUAL CONFERENCES, HR CONFERENCES, PERSONAL PURPOSE CONFERENCES
GOOD IS THE NEW COOL: THE POWER OF PURPOSE
Purpose is the buzzword of the moment, with billion-dollar purpose-driven brands like Tesla, Patagonia and Airbnb leading the cultural revolution around business as a force for good.
But what is brand purpose? What are some of the myths and misconceptions around it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power in order to create compelling brand propositions for a new generation of socially-aware consumers - as well as attracting the best employee talent who want to do meaningful work?
In this illuminating talk, Afdhel Aziz shares examples of brands from Starbucks, Facebook, Tesla, Patagonia and many others to help introduce the topic in a clear and insightful way.
PERFECT FOR MARKETING CONFERENCES, BRAND OFFSITES, INDUSTRY TRADE CONFERENCES
Good Is the New Cool:
GPS to Purpose
This one-day workshop is perfect for high-performing teams that need to find the spark of individual purpose, and see how it ladders up to their organizations overarching purpose.
We ask 'What are your Gifts (your corporate super-powers)? What are your Passions (those causes and issues that keep you fired up?) And how can you be of Service (to each other, to your organization, and to the world)?
Good Is the New Cool:
An intensive process designed to fast-track the discovery, definition and articulation of brand purpose where one doesn't exist already.
A combination of archaeological dig, stakeholder interviews and design sprints by a cross-functional team from brand marketing, CSR and agencies that leads to an 'a-ha' moment which gives the brand a clear path forward that it can activate in 360 , from media and content to retail and brand experience.
Good Is the New Cool: Designing PurposE
An inspirational and fun way to explore how a brand's purpose can manifest itself in ways that are meaningful to its employees, its stakeholders and society at large.
Using the proprietary 7 Step model from 'Good is the New Cool', a brand can unearth how to think of 'Citizens Not Consumers', to 'Solve Problems from the Everyday to the Epic' and to 'Lead with the Cool and Bake in the Good'. Perfect for teams looking to unleash the power of purpose to fuel new growth for a brand and find new ways to connect with its consumers.