It's a new era. Market conditions have changed due to Millennial influence, tech advances, environmental challenges, a crisis in personal fulfillment, and rampant corporate mistrust.
87% of Americans will purchase a product because a company advocated for an issue they cared about.
Source 2017 Cone Communications CSR Survey
91% Millennials would switch brands to one associated with a cause. 81% Consider CSR when deciding where to work. 92% of Millennial mothers want to buy products that support charities or bigger causes.
Source: 2015 Cone Communications Millennial CSR Study
Customers & employees are flocking to brands that prioritize purpose and catalyze social impact.
Brands with a purpose set on improving our quality of life outperform the stock market by 120%.
Source: Interbrand’s Best Global Brands 2017
63% of Americans are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation. 78% want companies to address important social justice issues.
Source: 2017 Cone Communications CSR Study
Purpose is the new differentiator. It's here to stay.
