It's a new era. Market conditions have changed due to Millennial influence, tech advances, environmental challenges, a crisis in personal fulfillment, and rampant corporate mistrust.

  • 87% of Americans will purchase a product because a company advocated for an issue they cared about.

Source 2017 Cone Communications CSR Survey

  • 91% Millennials would switch brands to one associated with a cause. 81% Consider CSR when deciding where to work. 92% of Millennial mothers want to buy products that support charities or bigger causes.

Source: 2015 Cone Communications Millennial CSR Study

Customers & employees are flocking to brands that prioritize purpose and catalyze social impact.

  • Brands with a purpose set on improving our quality of life outperform the stock market by 120%.

Source: Interbrand’s  Best Global Brands 2017

  • 63% of Americans are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation. 78% want companies to address important social justice issues.

Source: 2017 Cone Communications CSR Study

Purpose is the new differentiator. It's here to stay.

A common goal is a powerful thing. What do you stand for?

A common goal is a powerful thing. What do you stand for?



SIGNIFICANCE is a purpose-driven agency that serves the social innovation movement by developing results-driven solutions, strategies, projects, connections, and content to help people and brands amplify their ability to be a force for good and succeed in the modern marketplace. Do well by doing good.