2020 Letter to CEOs
“Purpose is the engine of long-term profitability”
-Larry Fink, Chairman and CEO, BlackRock, Inc.,
BlackRock manages $7 Trillion in investment assets
CEO & FOUNDER, SIGNIFICANCE
EXPERIENCE PURPOSE. UNLEASH POTENTIAL.
Purpose. At its essence, it's about people and brands sharing their unique strengths, skill sets and special qualities with the world - and the joy, fulfillment, belonging, and impact that creates. It also happens to have incredible business benefits.
Significance meets you where you are on your purpose journey as an organization. We'll guide you forward into the power of purpose and provide you with the expertise, strategies, thought-leaders, activations, experiences, programs, and support you need. Think of Significance as your Sherpa of Purpose.
Every organization, brand, corporate culture, and situation is unique. Every Significance client receives the benefit of more than 20 years of expertise creating purpose-driven strategies and experiences for organizations of all shapes and sizes, including Fortune 500 brands, small and medium-sized businesses, nonprofit organizations, and social enterprises. We have solutions for every budget and are passionate about your success.
Our Founder, Trisha Stezzi, is a Gold Halo Award-winning cause marketer and was honored with an American Marketing Association 'Amy Award' . We have a deep network of purpose-driven thought-leaders, vendors and practitioners in addition to those in the Significance Speakers Bureau.
Together, we'll unleash the potential of YOUR people to share their gifts with YOUR organization, and the WORLD.
SUCCESS IN TODAY'S MARKETPLACE
REQUIRES EMOTIONAL CONNECTION
>> PURPOSE IS THE PATH FORWARD
HIGHER GROWTH RATE
Brand Valuation Comparisons
The growth rate over the past 12 years for brands with a high sense of purpose is 175%.
Compare that to the median growth rate (86%) and the growth rate for low purpose brands (70%).
Kantar Consulting's Purpose 2020 report "Inspiring Purpose-Led Growth"
63% of global consumers prefer to purchase products and services from companies that stand for a purpose that reflects their own values and beliefs, and will avoid companies that don't
Accenture Strategy: From Me to We: The Rise of the Purpose-led Brand
"Purpose is not just a lofty ideal; it has practical implications for your company’s financial health and competitiveness.
People who find meaning in their work don’t hoard their energy and dedication.
They give them freely, defying conventional economic assumptions about self-interest. They grow rather than stagnate. They do more—and they do it better.”
96% of workers believe fulfillment at work is possible
3 Hallmarks of a Fulfilling Experience at Work
1) A Sense of Belonging
2) Making an Impact
3) Personal Growth
PWC: Making Work More Meaningful: Building a Fulfilling Employee Experience
Wherever you are on the journey of purpose, chances are, it's time to step up your game. Let's put the power of purpose to work for your people, brand, department, meeting, or event and unleash massive human and business potential.
Purpose is not a campaign. It's a North Star, a mantra to guide each person and decision, inviting people to be part of something much bigger than themselves.
Bringing purpose to life is an ongoing and nuanced journey of growth through awareness and experiences.
Let's elevate the power and impact of purpose at your organization, department, meeting or event!
THOUGHT LEADERs & INSPIRATION
People yearn for inspiration, fulfillment, and connection.
A perfectly curated thought leader, keynote speaker, or panel discussion can open minds to the joys and business benefits of a purpose-driven mindset.
Inspire, introduce new concepts, create momentum, and wow the attendees at your next meeting or event.
EXPERIENCES & PARTNERSHIPS
We bring purpose to life via customized active learning and social impact experiences designed around your goals and audiences.
Strategic partnerships, activations, workshops, immersions, retreats, community & employee
engagement, and leadership coaching are some of the ways we can bring purpose to life for your organization.
Purpose is a shift in mindset and perspective. If it wasn't there from the inception of the organization, then a transformation will take place over time as a result of a series of meaningful goal-oriented actions and commitments.
We'll curate and build custom programs, campaigns, and communications to support you in scaling up the integration of purpose in your culture.
FEATURED SERVICE OFFERINGS
ATHLETES,CAUSES & SOCIAL ENTERPRISES
WHAT PEOPLE SAY
Significance is my go-to agency for purpose strategy and cause partnership/activation development. Trisha has a wealth of knowledge, connections, and passion for creating win-win strategies that deliver both business and social impact results. It's always a pleasure to work with her.
Chief Purpose Office, Conspiracy of Love
Author, 'Good Is the New Cool'
Trisha eats and breaths purpose. She walks her talk, knows her stuff and has an incredible work ethic. Our work together scaling the power of purpose has been meaningful and continues to bear fruit. I’m honored to have Trisha, and Significance, as part of my ‘Conspiracy of Love’ collective of purpose-driven leaders.
CEO, Consciousness Economy
Author, 'Dare to Believe'
Trisha has a deep understanding of the power of the awakening of purpose - in individuals and organizations. Through living what she teaches, she brings an unparalleled level of authenticity and enthusiasm to her work. Something uncommon; truly rare. Trisha's partnership and business development support have been absolutely transformative to in my business.